Saturday, September 10, 2005


Open to US college students in any field--and worth $10 000 in scholarships, a Motorola apprenticeship, a Bluetooth-enabled car, and assorted Moto schwag--the MOTOFWRD College Competition:

"As technology continues to become more advanced, we demand innovations that help us live life wherever, whenever and however we want. We refuse to settle for less than a life that's constantly fun, exciting, productive and connected.

How do we do it? It's called seamless mobility.

Seamless mobility is a set of solutions that provides easy, uninterrupted access to information, entertainment, communication, monitoring and control when, where and how we want regardless of the device, service, network or location.

Now Motorola is challenging YOU to think FWRD and demonstrate your vision of seamless mobility for the future."

I dunno, sounds like a lot of self-absorption, pressure and demands to me, but in the Seamless Mobility Backgrounder (pdf) for the press, they assure us that "seamless mobility makes the experience of technology effortless and has the potential to enrich lives, drive economic expansion and impact broad segments of society."

The student visions of future seamlessness will be assessed by the following judges: James Canton, Dennis Crowley, Cory Doctorow, DeeDee Gordon and Omar Wasow - and don't forget to check out their position statements on our wireless futures too.

And from the press release (pdf), we get a great look at Motorola's innovation and marketing strategies:

"'Through the MOTOFWRD competition we are inspiring rising innovators to inspire us,' said Ed Zander, chairman and CEO, Motorola, Inc. 'The ability to dream, to imagine the possibility, is one of the greatest assets of today’s youth and this program allows the next generation of scientists, inventors and designers to show us their best.'

'The emerging communication environment will be designed and defined by today's young people who will mold and shape the available technologies in innovative ways,' says Shiv Bakhshi, Ph.D., director for wireless research at IDC. 'It has always been the prerogative of youth to challenge established orders and today's youth, more than any technology company or regulator, is likely to drive the need for seamless mobility'."

Wow. Identify your market, get them to work for cheap and then sell their ideas back to them. Smooth. I can't wait to see what the finalists come up with, and what Motorola does with this!

Updated 9/9/05



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