Ethical guidelines as alibis
What Bakhtin helps us think about are the dangers and limits that inhere in an over-reliance on codified legal or ethical precepts, especially ones that posit themselves as universally relevant. For Bakhtin the most problematic aspect of abstracted formal ethics is that they provide a false sense of security, 'an alibi' for actual ethical being, one that downplays the necessity of working toward solutions and the inherent risk and conflict of making ethical decisions. The hard labor of ethics, its demanding phenomenology, is an outgrowth of taking risks and especially putting in the effort to engage with others and choosing to confront the unique situation at hand."
My dissertation also calls on Bakhtin's position on ethics, but what really appeals to me here is Biella's focus on the "labour" of ethics and the understanding that an ethical life (however one defines it) is constant hard work. A codified set of universal rules or guidelines may have the best of intentions, but emerges already crippled in its ability to negotiate everyday risks and adapt to changing circumstances. As she points out, crisis is particularly fruitful for engaging others and renewing our ethics but, in times of crisis, people "sometimes cling too literally to codified norms" and action can too easily be supplanted by abstraction.
Bringing this back into technological terms, I remember that technologies have rarely, if ever, emerged as anticipated or predicted--and so establishing ethical guidelines for technologies that don't actually exist seems particularly dangerous to me.
Update (later) - Prompted by recent comments I thought I should mention that when I wrote this I wasn't thinking of, or referring to, Adam Greenfield's ethical guidelines for ubicomp. And actually, now that I do think about them, he raises some interesting points and I'd really like to see more discussion about what might constitute an ethics for pervasive computing. Especially given Bakhtin's reservations.

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