The truth about pop-tarts and hurricanes

What Wal-Mart Knows About Customers' Habits got linked all over the place, but no one seems to have noticed how sloppy the New York Times is getting with their research.

Not only did they grossly underestimate the size of the internet in terabytes, they overlooked the most likely reason that strawberry Pop-Tart sales increase before hurricanes.

Thanks Jason!