Tuesday, July 27, 2004

Clean knickers

The 2004 Industrial Design Excellence Award winners have been announced.

My favourite?

DEVO Underwear & Packaging
The future of packaging is looking both earth-friendly and user-friendly. Packages shaped like tank tops and boxer shorts leave little chance that the shopper will pick up the wrong item. Once home, the entire package goes right in the wash, thanks to a packaging material composed of dissolvable cornstarch and a small amount of detergent.

"You can't do without packaging, but you can do something with the package once it's done its job. This entry shows a clear, intelligent way out of the looming threat of being engulfed by our waste. It provides hope and uses good form while doing so!"

Update - Yes, this is the DEVO we're talking about. And if you haven't seen Mark Mothersbaugh's Beautiful Mutants, they are a sight to behold.


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