You can and must understand computers NOW

Ted Nelson's 1974 book Computer Lib / Dream Machines.

CYBERCRUD: putting things over on people using computers. The trick is to make people think that a certain paradigm is inevitable, and they had better give in. Computer guys have this ploy down cold.

I've always liked Ted Nelson. The man has passion and vision - he's always been willing to fight the power, no matter how cracked people think he is :)

Update 19/02/04: For more on Ted Nelson, see this 1995 Wired article on the Xanadu project and Orality and Hypertext: An Interview with Ted Nelson.