Wednesday, October 16, 2002

What's in a name?

Being ineligible for scientific research funding, I didn't notice that NSERC (the Natural Sciences and Engineering Council of Canada) recently changed the name of their main funding program from "Research Grants" to "Discovery Grants."

"Response to the new name, which we first proposed last year, has been extremely positive," said NSERC President Tom Brzustowski. "Discovery is the object of basic research, which is what this program supports, and the use of that term in the name makes that very clear." "By branding this program more carefully, we can better explain these awards to the public and their political representatives, as well as take advantage of new communications opportunities," said Communications Director Tim Nau.

Hmm...

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